2007 Grammy Nominees
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Seattle / Bellevue Taxi Cab Company* Unrivaled personal door-to-door service* Flat rates (no surcharges)* Airport drop-offs & pickups* Time calls* Document and package pick-up/delivery* Grocery, clini…
Bloggers must disclose payments for reviews
As a blogger who receives samples of products (mostly beer) and writes reviews of them, I read with interest this story that popped up on LATimes.com today: Bloggers must now disclose if they got paid to write a review. Basically, the Federal Trade Commission has revised their "Guides Concerning the Use of Endorsements and Testimonials in Advertising" to add specific rules and language concerning bloggers. A blogger who reviews a product — but leaves out the fact that he or she got a payment, high-value gift or free vacation to write the review — could run afoul of new federal regulations on advertising. "The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement," said the agency in a release. "Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service." A blogger can, however, accept a free sample of a product for review purposes without disclosure, "provided that the product itself does not have such a high value that would make its receipt material (e.g., a car)," according to the revised rules. I’m surprised I haven’t seen more being made of this online yet; this should be a big story in the blogosphere. These changes go into effect December 1st. Fortunately I disclose everything that I’ve received on behalf of my blogs (really only The Brew Site has generated anything), and just as fortunately, while I’ve received lots of samples, I haven’t accepted any money or high-value material payment to do so. (I’ve received various bits of glassware with some of the beer, but that’s it—and it’s all documented on the blog.) I’m going to be very interested to see how this shakes out the blogging world. Kids, disclose those payments!
A book I’d like to read
A few years back, Law & Order had an episode where the killer planted a body part in the wreckage of the World Trade Center so that the crime would be covered up, looking instead like collateral damage from 9/11. It almost worked (but didn’t, of course) and got me thinking that the same type of plot device could be used in a different historical context, for instance the London Blitzkrieg during World War II. So of course I began working the idea around in my head: a body is found in the rubble of a London building, and it turns out to have been planted there to cover up a murder. But since I’ve very little experience reading detective fiction I’ve decided that rather than trying to put that idea to paper myself, some writer out there must already have tackled the subject of mystery fiction set during World War II London. And I’d rather like to read it. So, the question: does anyone know of such fiction, and/or could point me in the right direction? (Besides Amazon and Google searches, I mean. I’ll do that too, but those are no substitutes for actual recommendations.)
